If you’re looking to connect to customers in Singapore and the surrounding areas, consider investing in local search engine optimization.
What is Local SEO?
Many businesses focus on customers who are located nearby for logistical reasons—either you want walk-in business, are looking for people to meet with in person, or want to connect to your community. If that’s your aim, you need to find searchers who are looking for businesses in Singapore.
Local SEO is a focus on search engine optimization that helps you connect with customers close to your geographic location. It helps make local customers aware of your business and what you have to offer. We position you to get more organic search results from people who are in the areas you’re targeting, and then you wow them with your products and services when they seek you out.
How is Local SEO Different than Traditional SEO?
When you’re looking for clients closer to home, you target location-specific phrases and optimize your website and online presence to offer as much information as possible to searchers. Having the right information and language on your site can help you have a stronger position in local results.
Information like your location, hours, address, and customer reviews all play strongly into local SEO services for Singapore. When a person is looking for a company to patronize, you need to capture and hold his attention right away. Providing all the information a potential customer could need is one way to persuade him to check out your site or come visit in person.
Since a lot of people are looking for local businesses on the go, local SEO ensures your site is optimized for mobile devices. After all, 89 percent of participants on a survey said they searched for a local business on a mobile device at least once a week.
Local SEO focuses more on these types of challenges and less on the ones that businesses focused on international, global, or online-only marketing deal with. It offers a way to target the clients you want.
The Local Map Pack
When a search is made with a location-based query, Google returns a local three pack of results at the top of the search window. It lists their names, addresses, hours, price point, reviews and other information to help a customer quickly decide where to patronize. Getting into the local map pack is an essential part of local SEO for Singapore.
Results in the local map pack stand out from other listings on the page. Clicking on one brings a potential customer to a Google business listing page that has even more information about your business. Inclusion in the local map pack is a must for your company if you’re trying to get more locals to come in and see what you’ve got to offer.
Google My Business
Google offers every business a free listing and optimizing it is the start of getting new business from any market in Singapore. It’s another place to share interesting news, product launches, or special deals you’re running. Even though you have a separate website, Google My Business complements it and gives customers quick access to your company information.
But the business entry isn’t as simple as it first appears. Approaching it like a professional and keeping up with any changes to your data or the way Google presents it is the key to keeping a top spot in the listings. Since your business listing also gives you direct interaction with customers, professionalism is key when you take control of your entry.
To get local customers, start collecting local reviews. They’re absolutely essential if you’re hoping to improve your local SEO in Singapore – especially if you’re collecting Singaporean reviews. Google keeps track of reviews and offers them directly to searchers. The star rating – which appears right below relevant businesses on a Google search – is the number one thing consumers use to judge a business.
Google considers reviews extremely important and makes them a strong signal for a higher PageRank. Since 88 percent of shoppers consider reviews as a part of their purchasing decision, it’s important to start encouraging customers to leave them for future customers to read. Once you have a good number of reviews, you’ll see your company’s listing rise in the results until it’s displayed in the local map pack.
Business Name, Address and Phone Number (NAP)
Another ranking signal for inclusion in the local map pack is your business’s NAP data. It should be consistent across every online publication where it appears. If it isn’t, you’ll have a worse position on the search engine results page. Your NAP data optimization becomes even more complex when you have multiple phone numbers or locations.
NAP data can also be used to improve your local SEO by listing it in the right directories. Not every directory is good, though – some can actually cause problems for your PageRank. Finding the right places to list your business is key when you’re trying to build a record of your correct name, address, and telephone number as you work your way into the local map pack.
How Does Local SEO Benefit My Business?
When someone is looking for a local business, they go online and perform a search. The few relevant businesses with the best search engine optimization appear in the listings as possible options for that person.
You can’t get a customer who doesn’t know you exist. Consider these local SEO facts:
- 46 percent of all searches through Google are local searches.
- 77 percent of people who use a mobile device to perform a search contact a business after doing a local search.
- 78 percent of local searches lead to a person making a purchase at some point in the future.
- 50 percent of people searching on mobile devices are looking for business information. This is why it’s so important to make your phone number and contact information easy to find online.
- 59 percent of users actually go in person to a business on the same day they performed the search.
- More than 85 percent of users look up reviews online before they buy local services.
- 18 percent of people who use mobile devices to make a local search end up purchasing something the same day.
These statistics explain why investing in local SEO services in Singapore is so essential.
What Does Local SEO Cost?
Done well, local SEO can help position your company to get more clients and, from them, more profit. It isn’t a cheap investment, but it’s one on which you’ll see impressive returns over time.
Some SEO salespeople promise instant results for a low price. The problem is, they use techniques that will lead to your site eventually sinking back down on the search engine results page. The reason for this is black hat tactics. These are SEO strategies that produce spam and low-quality pages, but game the search engine to quickly rise in the ranks. Once Google’s algorithm adapts to a different kind of black hat tactic, sites that use it are penalized.
Positive, professional local search engine optimization for Singapore is an investment in your company. It will give you a return on your investment as more people discover your company and see what it has to offer them. We can work with your budget to create a plan that works for your company.
Best of all, local search engine optimization can be done in such a way that when Google adjusts, your site doesn’t dive in the rankings. Since the work has only made your online presence better, there’s no reason for Google to penalize you. Its algorithm is designed to bring the best sites to the top. Our local SEO services for Singapore are designed to make sure that your company’s website is among the best in your niche.
Let us help you capture a new, local audience. Contact us today to get started.
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