Has Your Traffic Taken a Dive?
Google is constantly adjusting its algorithms to combat spam and black hat SEO tactics. Sometimes this hits legitimate sites and lowers their ranks, limiting their visibility to searchers who would be interested in what the website has to offer. If your site has experienced a dive in traffic or you just can’t seem to gain traction, an algorithm change like Panda or Penguin may be to blame. Panda and Penguin recovery services for Singapore can help your company get back on the right track and make connections with customers.
Google Ranking Algorithm
Google’s algorithms determine where your website appears on a search engine results page, using a complicated formula that takes many different factors into account. But some website promoters and developers learned to use techniques to game the system and launch their websites to a higher rank – even when they didn’t deserve it.
These scammers led directly to the development of algorithm adjustments that go by the names Panda and Penguin. Both target low-quality sites with high ranks that were attained using black hat techniques. These changes improved the overall quality of search results on Google, but left some legitimate businesses far lower in the results than they deserve to be. Panda and Penguin recovery in Singapore can help you fix the damage and restore your site to the rank it deserves.
Google launched Panda in 2011 and made it part of the core algorithm sometime around late 2015. It targeted sites with low-quality content and article farms which published thin content for the purpose of getting clicks on their ads. Panda changed the algorithm to favor sites with interesting, meaty content that would provide more value to searchers. It was a widespread change that affected almost 12 percent of search results.
Publishing relevant content designed to answer questions and illuminate your target audience can help you escape being affected by the Panda algorithm in the future, but that won’t help your earlier pieces rank well. Recovery from Panda involves fixing the problems that made it have a negative influence in the first place.
Penguin took effect in 2012 and was designed to remove the high PageRank of websites with unnatural link profiles and other content that looked like web spam. It rolled out in installments between April 2012 and October 2013, at which point it was part of the standard algorithm.
Natural link profiles consist of valuable links on high-quality, relevant sites. You build a natural link profile with a variety of link types and destination sites by producing fantastic content, publishing it on influential websites, and working to increase the brand awareness of your company so that more people share your pages. Sites hit by Penguin often had link profiles consisting of paid links with dofollow tags and links on bookmarking sites, low-quality directories, and link farms.
How Do I Know If My Site Was Affected by Panda or Penguin?
Check to see how your site is ranked. If you’re not showing up for relevant keywords, you might be penalized by the algorithms. If you’ve noticed a substantial drop in traffic, an update or change to one of the two targeted programs could be to blame. Check your impression data, too. If it falls off quickly, that’s another sign that you need to invest in Penguin and Panda recovery for Singapore.
How Can We Help You Recover?
We can audit your site, your link profile, and your marketing efforts to determine exactly where the problem lies. Once we’ve identified the issues lowering your PageRank, we develop a plan to get rid of those issues and help you move forward with your SEO. When your site is optimized, your link building is professional, and your content is top notch, you won’t be affected by Penguin or Panda again.
Recovering from Penguin and Panda is a complicated process that includes everything from disavowing links to changing your on-page content. The steps that must be taken depend entirely on what issues your particular website and web presence present. No two sites are the same and so won’t have the same issues. Once Google’s crawlers index your site again with those issues gone, your site will rise to a higher place on the search engine results page.
Can I Afford Penguin and Panda Recovery Services?
Absolutely. Customers in Singapore want quality content that entertains and educates them – and you can provide it. Using Penguin and Panda recovery services in Singapore can help you reach customers who might not notice you if your site stays at a low rank. More customers means more profit, so investing in Penguin and Panda recovery can have an excellent return on your investment.
Get in touch with us today if you want to move your site to a higher PageRank. We’re ready to help tackle your Panda and Penguin problems.
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