The Purpose of SEO
You have to connect to people online to make a real impact.
Your future clients walk around with smartphones in their hands and check the news on their computers after work. They’re connected—and they want to work with a company that’s able to keep up with them. Search engine optimization (SEO) is one way of not only reaching out to new clients, but also showing that you’re a professional, effective company.
Traditional marketing has its place, of course, but you’re leaving money on the table if you aren’t invested in search engine optimization and online marketing. Rather than going to an external source of information like a friend or library for help making decisions, people pull out a device, open a search engine, and look for the information they need there. Company comparisons, product offerings, and other information is just a few clicks away. Online interactions are often one of the primary factors that determine what company gets a person’s business.
Even if your company’s website has all the information in a slick, professional format, it does you no good if people aren’t on it. Search engine optimization is making sure that all your content on all of your pages is presented the right way to get a higher PageRank on a search engine. Since most people click on the first few search results, you’re more likely to get noticed if you’re one of those results.
Professional search engine optimization services can help you get to the top of those results. You won’t just reach customers in Singapore. You can extend your reach to the rest of Asia or even internationally, if you choose. The type of content you produce, optimized for the web, enables you to connect with customers at home and on the other side of the planet.
Is SEO Still Relevant?
Of course. As long as people use search engines to find what they’re looking for, SEO will be important. It will be relevant until people are no longer using search engines. With billions of webpages on the internet competing for views, it’s unlikely that day will come. Your website must be optimized for search engines so that you can get the business that comes from them.
More than 3.2 billion people use the Internet. That number increased from 738 million in 2000 to encompass about half the world’s population by 2015. New people are using the Internet every day, whether they’re receiving their first tablet at a birthday party or being introduced to social media by a younger relative. Every day, new customers are learning to use search engines to find information—and if your website is optimized to show up on the first page of results, some of those people may end up spending money with your company.
Some people say that SEO is less important now because people use things like social media and paid ads to drive traffic—but those are just two complementary strategies. Organic search is still the thing that drives the most traffic to websites. A great paid marketing or social media strategy can be important, but not as important as having an optimized website.
Why is SEO Important?
If you aren’t convinced, consider this:
- Along with email, using a search engine is one of the two things that people do most online.
- The first result on Google gets about 33 percent of all clicks. The next three listings get another 63 percent of the search traffic. That means that anything below the fourth Google listing only gets 4 percent of the possible clicks.
89 percent of customers use search engines to make decisions about purchases.
- Organic search traffic—which means it isn’t ad-driven—drives 51 percent of all visitors to websites connecting businesses to other businesses or consumers.
- These sites are optimized to get good search engine ranks so that people can find them.
- Viewers only spend about 1.17 seconds analyzing each listing on a Google result. Part of being SEO optimized is having a great title and description for a person to connect with quickly.
- Companies with more pages indexed by a search engine get far more customer leads.
- 3 out of 4 users never scroll past the first page of Google search results.
To get a larger share of those customers, invest in SEO services. Singapore has a thriving free-market economy full of customers ready to find your business and spend money there.
What Can I Expect?
While we can’t always predict what changes Google will make to its algorithms that determine PageRank, there are ways to stay at the top of the results no matter what future updates bring. People who are experts at SEO tend to fall into two categories: white hat SEO practitioners and black hat SEO practitioners.
Black hat SEO practitioners use quick tactics without regard for the future. They use shortcuts to get you ranked quickly. While those strategies might yield positive results in the short-term, in the long term they will have a negative impact on your website. Google is constantly updating in a quest to fight spam and low-quality pages. Every year, more emphasis is placed on high-quality content and connections. Pages that use black hat strategies are penalized and placed lower in search results, if they aren’t removed from Google altogether.
White hat SEO practitioners take another approach: one that has a better long-term outcome and is more professional. We build links to high-quality websites that reflect well on your business and help improve your PageRank on search engines. White hat SEO is focused on developing and disseminating quality content. It isn’t penalized by Google updates because it’s exactly the kind of optimization that’s positive for Google—the kind that yields customer satisfaction. White hat SEO keeps you ranked high not just today, but for years to come.
We’ll help you choose high-value keyword phrases to take advantage of the benefits of SEO. Singapore and international markets are growing and there are customers looking for new businesses. This helps the people you want to interact with your business are finding you in search results. We’ll use our connections with quality websites and influencers to spread the word about your business and create links that raise your PageRank. With our experienced guidance, you’ll see your site rise in the ranks and get more organic traffic, giving you a chance to impress potential clients with what you’re offering.
Can I Afford Professional SEO?
The real question is whether you can afford to run a business without it. Sites without good SEO sink to the bottom of Google search results and aren’t seen by potential clients. That can put a significant dent in your profits.
Some SEO services in Singapore promise a rock bottom price, but they don’t offer real results that stand the test of time. These inexperienced agencies aren’t focused on your business, your bottom line, or long-term results. In the long run, investing in professional, properly-done SEO will yield a positive return on your investment and continue to provide value over time.
We can work with you to develop a strategy that fits your needs at many different price points. Professional SEO isn’t cheap—but it can be affordable, and will probably increase your profits over time. SEO services for Singapore based businesses are essential. We leverage years of experience, high-value contacts, and a deep understanding of how to move your site to the top of search engine results pages.
Let’s Get Started
Contact us today to start developing a search engine optimization strategy that drives new customers to your website. We’re ready to help you get what you want.
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